Valtra’s flagship 6th generation S Series has won the prestigious Good Design Award 2024. The Good Design Awards honour the best industrial designers and manufacturers for extraordinary design excellence. The design of the S Series embodies the brand’s core message: a modern and efficient tractor with a self-confident appearance.

Valtra’s latest flagship S Series, known as The Boss, has proven to be popular with large farm operators and agricultural contractors since it was first launched to the public at Agritechnica in 2023. Earlier in the year, Valtra celebrated delivering the first 50 6th generation S Series to customers with a special event held at our brand home factory in Suolahti, Finland. This is the beginning of a new chapter for the S Series as all models are now built in Valtra’s Finnish factory. Vice President Sales and Marketing, Valtra EME, Matti Tiitinen, underscores the importance of winning this prestigious award, “We are delighted to win the Good Design Award 2024 for the S6. It’s a great testament to the high-quality form and function of the S Series. We have invested heavily in our Suolahti factory to ensure the high-quality, smooth production, and sustainability of the 6th generation S Series. We know our customers in the high horsepower segment are looking for a powerful, reliable, and technologically advanced tractor that ensures peak performance for their business. The Good Design Award really emphasizes the design, performance and quality customers can expect when investing in their new S Series.”

The 6th generation S Series is made in Valtra’s brand home factory in Finland. This means the full range of Valtra Unlimited customisations are available for all S Series models. Through the Valtra Unlimited Studio customers can specify individual customisations to enhance the comfort, style, productivity, efficiency, and safety of their machines. These customisations can be explored in Valtra’s online Virtual Showroom through their interactive 3D configurator. Valtra’s Virtual Showroom was a finalist in the Gartner Marketing Awards 2024 in the category of Use of Marketing and Communications Technology Excellence.