Behind the scenes: The filming of ‘The Crew’
Our mission was to make a film that captures the spirit of the team behind every Valtra dealership. The expertise and passion of the people whose daily job it is to support you to farm at your best. That’s how we came up with The Crew, our very own mini-heist movie, focussing on a team that gets the job done.
It’s all in the planning
The film introduces you to The Crew in their different working settings. Our technician and technology expert are in the workshop with the tractors, in the dealer back office the numbers guy is working up a deal and there is some pretty athletic parts selection going on in the parts store.
So, this presents the film crew with a complex set of logistics, like how to carefully position 10 tonnes of tractor, and how to squeeze an entire cast and crew plus filming equipment into a small office space, while pumping it with steam to create the right visual mood.
All this took months of planning from the production team and perfect on-the-day execution. Plus, a lot of coffee.
Getting the story right
We had an important message to tell you about the skillset and reliability of the team at your dealership, but we also wanted to create a film you were going to enjoy watching. ‘The Crew’ Director Vince Lund was in charge of creating a really engaging look and feel for the film.
“I wanted this to look and feel like mission impossible, Oceans 11, James Bond. I liked the idea of giving each of the characters a little bit of swagger - cheeky confidence, they're all good at their jobs, and they know it. I imagined them as the perfect team, pulled together to pull off the heist of the century!”
Your Valtra dealer is here to support you and your working machine. Rely on the best-in-class parts availability and the skill, experience and knowledge The Crew has to offer you.
