A change of career from the security sector to digital marketing
Aapo Kaipainen came first to Valtra to work as a security guard in 2011. Ten years later Aapo changed the field of study to Business studies when he applied to Lapland’s University of Applied Sciences in 2021. First Aapo continued working occasionally as a security guard at Valtra. But already in 2022 Aapo applied for a summer job in Valtra’s Product Marketing team.
“Working for an international organisation is very interesting. A company full of employees with different backgrounds and cultures. According to this there has always been good working environment.” - Aapo Kaipainen
During Aapo's first summer job in marketing at Valtra he asked from the Communication & Digital Marketing team Senior Manager if he could undertake an internship in digital marketing the following summer. As a result, he got a position as a Digital Marketing Intern in Valtra’s Communication & Digital Marketing team. When the internship started Aapo went on study leave from his job as a security guard.
Aapo has always been interested in digitalization
“Digital marketing is very interesting, wide, and employing commercial sector. I like to plan websites, do search engine optimization, and utilize social media in marketing”, explains Aapo. It was for these reasons Aapo wanted to specialize in digital marketing.
Aapo has liked how Valtra’s marketing style has developed over the years. “I like how our marketing style resemble our tractors and our industry style in a modern way.”
Valtra - an interesting employer
“Working for an international organisation is very interesting. A company full of employees with different backgrounds and cultures. According to this there has always been good working environment.”
“Also, good thing about Valtra is that there are a wide variety of work tasks. When I retrained after being a security guard, I first got a summer job in Valtra’s Product Marketing team and then next summer an internship in Valtra’s Communication & Digital Marketing team. I knew all the basic rules beforehand so transitioning to another department was not challenging from that perspective. In other words, I did not have to learn the Valtra’s approach when these were already familiar to me!”
Aapo hopes that he could get a job in marketing at Valtra when he has finished his thesis. He does not rule out the option of him doing his thesis for Valtra. “Let’s see what future brings. I would love to do my final thesis for Valtra.”
Short commute
“I live in Äänekoski, so I have only about 15 minutes commute. Flexibility is great with Valtra when you can also work remote. However often I like to drive to the office where are nice colleagues.”